Understand that a business needs customers to survive (D)
Analyse customers for a specific business (B)
Starter (10 mins)
Click the link....read the article... consider the customer for this product.
Keywords
None
Information (10 mins)
Everybody Has A Customer
All business need customers to survive and must constantly strive to meet customer needs. To do this effectively the start-up should look closely at who their customers are and develop a profile of a typical customer.
Customer Focus To survive a business must have enough customers willing to pay a high enough price to allow the business to make a profit. So the business should focus on what the customer wants to ensure they are meeting their customer needs, which may change over time.
Identifying Needs A business must understand what the customer wants from THEIR product. Primark and Hollister both sell clothes but the customer has different ideas about each product and the companies understand this. The Primark customer wants to have a wide choice of budget priced clothes so that they can change them as fashion changes, and for this they are willing to shop in huge brightly lit stores where the stock is piled high. The Hollister customer wants to find shopping an experience to enjoy and the stores reflect this in their look and feel to let the customer know they are buying a quality brand.
Anticipating Needs To keep on top a business must understand what its customers want in advance, they must follow fashions and try and anticipate the changes in customer needs.
Meeting Customer Needs Having identified and anticipated needs the business must meet them with a robust product at the correct price. This means using the right quality of materials to meet the customer requirements whilst keeping the costs down and still producing a good quality of product.
Task (30 mins)
Create a mindmap to analyse the customer for CastleView School
Everybody has a Customer
Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6 Lesson 7 Lesson 8 Lesson 9 Lesson 10 End of Unit Test
Lesson Objectives
Starter (10 mins)
Click the link....read the article... consider the customer for this product.Keywords
NoneInformation (10 mins)
Everybody Has A Customer
All business need customers to survive and must constantly strive to meet customer needs. To do this effectively the start-up should look closely at who their customers are and develop a profile of a typical customer.Customer Focus
To survive a business must have enough customers willing to pay a high enough price to allow the business to make a profit. So the business should focus on what the customer wants to ensure they are meeting their customer needs, which may change over time.
Identifying Needs
A business must understand what the customer wants from THEIR product. Primark and Hollister both sell clothes but the customer has different ideas about each product and the companies understand this. The Primark customer wants to have a wide choice of budget priced clothes so that they can change them as fashion changes, and for this they are willing to shop in huge brightly lit stores where the stock is piled high. The Hollister customer wants to find shopping an experience to enjoy and the stores reflect this in their look and feel to let the customer know they are buying a quality brand.
Anticipating Needs
To keep on top a business must understand what its customers want in advance, they must follow fashions and try and anticipate the changes in customer needs.
Meeting Customer Needs
Having identified and anticipated needs the business must meet them with a robust product at the correct price. This means using the right quality of materials to meet the customer requirements whilst keeping the costs down and still producing a good quality of product.
Task (30 mins)
Create a mindmap to analyse the customer for CastleView School
Use MindMup (Google App!)
You might find the information here useful
Plenary (10 mins)
Brainstorm some business ideas that would appeal to the customers of Castle View School!